The term responsive e-mails means mails that are compatible with all types of platforms, whether they are being opened on a laptop or any smartphone. They are usable and can be viewed easily irrespective of the device used.
Having responsive E-mail designs becomes important as the number of smartphone users continue to grow and many prefer the internet on the go option where they check their mails while doing other activities e.g. while traveling to the office.
In fact, recent studies and surveys have shown that more emails are being read on smartphones than the desktop. But when an email newsletter is squeezed onto a small screen, it can sometimes become absolutely unusable, with common issues like small fonts, narrow columns and broken layouts. It can make your subscriber have an awful from and awesome experience. Now, this is not really good for business or his further interest.
OctaneGo helps you overcome this problem and make highly compatible newsletters with its responsive e-mail templates that let you design mails for any device. Its email template API response codes in the email,get the information from the device and act accordingly by displaying the most appropriate layout of the email that keeps the design language and utility intact.
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