SMS Marketing

1. Why is SMS Marketing important?

There are still a large population in India which is not online. However, this population has a mobile and can be reached via SMS and not via Email and Social Media channels. This makes SMS a very important Digital 1:1 marketing channel for communication.

2. What kind of SMS campaigns can we send from OctaneGo?

We can send Promotional SMS through OctaneGo platform.

3. How can I create a SMS campaign on OctaneGo?

Login to your OctaneGo account and follow these steps:

  • On the top menu select ‘create send’ and then select ‘create new campaign’ from the drop-down menu
  • Then choose your ‘campaign type’ to be SMS campaign
  • Name your campaign, then choose the subscribers you want to send the campaign to, write your SMS content and then test for delivery and send

4. Where can I see my SMS campaign reports?

Login to your OctaneGo account and click on ‘reports and analytics’ present on the top menu. Then click on the ‘campaign reports’ and choose SMS campaign. Click on the SMS campaign you want to see the reports for and you could see the detailed reports of that campaign.

5. Where do I get my SMS campaign’s Sender ID / Short Code?

Since Promotional SMS need no permission what so ever, you can send an SMS to anyone, you don’t have static sender IDs for the same. For Promotional SMS the OctaneGo platform generates a new Sender ID (which is system generated) every time.

6. Can I see how to send SMS campaigns from the OctaneGo platform? Like a free trial you have for sending your email campaigns. 

We don’t have a free trail for our SMS service on our platform. You need to create account in OctaneGo platform and then buy SMS credits on the platform. We will then activate SMS sending from our back-end for your account and post that you can start sending SMS campaigns from your OctaneGo account.

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