Auto-Responders

1. What is an Auto-responder?

Auto-responders are messages that are set to go automatically. They are also known as Triggers. They help us automate campaigns and also manage one-to-one with your recipients.

There are 3 kinds of Auto-responders you can create:

Time Based

This type of auto-responder is sent to your contacts in a sequence of intervals starting from the day a contact opts-in to your campaigns. For e.g.: Day 0 (instant message), 3, 5, 7, 11, 14, 20. This can be used to send automatic message to any contact that joins your list.

Event Based

This type of auto-responder is sent when the subscriber performs an action you specified. For e.g.: clicks the link, opens the message, changes personal details and subscribes to your newsletter.

Activity Based

This type of auto-responder is on a subscriber’s open and click activity. You can define a trigger- if a subscriber clicked on a link or opened your email.

2. How do I create a time based auto-responder?

  • Login to your OctaneGo account and click on ‘Triggers’ on the top menu and then select ‘Crete new trigger’ from the drop down menu
  • Choose create ‘On Date’ trigger
  • Under trigger action you will find 4 time based actions- immediately, after, before and exact date
  • Immediately will send your trigger right away when the said action is done
  • After is the time you can set after how many hours a trigger will go after the said action is done
  • Before is the time you can set before how many hours a trigger will go after the said action is done
  • Exact date trigger is for Birthdays and etc…, the trigger will be sent on the exact date you chose

3. How do I create an Event Based Auto-Responder?

As stated above you can use a time trigger to create an event trigger and keep your trigger reasons as birthdays, anniversaries, subscription confirmation etc…

4. How do I create Action Triggers?

OctaneGo platform allows you to create 2 kinds of Action based triggers, which are open activity and click activity.

Login to your OctaneGo account and click on ‘triggers’ present in the top menu and select ‘create new triggers’. The triggers dashboard will open; go to ‘create trigger’ present on the top right corner of the page and then select ‘open campaigns’ to create a trigger on open activity of your campaign. Give a name to your trigger and then define the trigger action. Select the campaign on which you want to set a trigger on, which you can also preview and then set the time for your trigger. You can set the trigger for ‘immediately’ i.e. when the subscriber opens your email the trigger campaigns is sent to them on that very moment. You can also choose an exact time when you want to send the trigger campaign, with ‘exactly at’ action or define after how much time you want it to be triggers with ‘after’ action. In this video we are choosing ‘exactly at’ action.

Then you define that one the action is triggered what you want to do. You can send them another campaign, or delete and add subscribers to another list. Adding them to another list will help you target them separately as you know that these subscribers are interested in your content as they opened your campaign. In this video we are sending them a campaign as a trigger. Select the campaign you want to send them and then define subject line, from name, from email and reply to email for the trigger campaign. Now, save and activate your trigger. You have successfully created an ‘open campaign trigger’. Now, go back to the top right corner of the page click on ‘create trigger’ and select ‘links clicked’ for linked click action trigger. Define the trigger as you did in the open trigger. Trigger name and campaign on which you want to deploy the trigger on. Then click on ‘click’ to define the link you want to deploy the trigger on. In this video we choose ‘download the report’ link and will send subscribers who clicked on the link a thank you for downloading trigger. Now define the subject line, sender name, sender email id and reply on email id for the trigger campaign.

Now, save and activate your trigger. You have successfully created a ‘links clicked trigger’.

5. How do I set the conditions for the Auto-Responder?

Our platform helps you create triggers basis Event, Time, Open and Click Activity.

6. How do I change the intervals of time based Auto-responders?

You can choose 5 number of action on a trigger and for all actions you can manage different time and date for each of those 5 triggers.

7. How many emails can I send per day from one campaign?

There is no limit to the number of emails you can send. However, we don’t recommend sending too many emails in a short period of time, unless the subscriber expects it. Otherwise, the subscriber may not like it and will unsubscribe from your emails.

8. Can I set-up more than one auto-responder to go out from one campaign after the same condition is met?

Yes. As stated above for one condition you can send up-to 5 triggers.

9. What is the difference between a newsletter and auto-responder message?

A newsletter is not action based where as an auto-responder is.
Newsletter is sent to all subscribers in the list where as an auto-responder isn’t. Once a subscriber will take an action like clicking a link in the newsletter than on his/her’s click activity an auto-responder will be sent to them which can be time and event based.

10. What is the difference between a newsletter and autoresponder message?

A newsletter is not action based where as an auto-responder is.
Newsletter is sent to all subscribers in the list where as an auto-responder isn’t. Once a subscriber will take an action like clicking a link in the newsletter than on his/her’s click activity an auto-responder will be sent to them which can be time and event based.

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