Why permission email marketing in India

By OctaneGo, April 27, 2011 | Tips & Resources

Octane is committed towards evangelizing permission marketing in India, especially permission email marketing. Purely because it makes good business sense to build relationships and to stop spamming.

Let’s take you as an example. You are a producer and a consumer of goods and services in the society. As a consumer, you like certain brands, categories of products and would like to know more about these on a regular basis. If you agree to receive updates from companies, brands, stores that are your favorite, you will see this as service provided by the supplier.

On the other hand, if you are not interested in silk curtains or cultural tourism or cheap travel tickets or the likes, and you start receiving unsolicited intrusive email spams on such products and from companies you don’t know or trust, you would be angry, annoyed and worried about your data privacy.

For a producer or a marketer, this is an opportunity lost to make a connection and build on the relationship.

Then why is it that most email or online marketers, especially in India, don’t want to invest in permission or optin-list building activities. Simply, since buying an email spam list is cheap and easy. Second most marketers do not mechanims to track the lost opportunities and adverse impact spam marketing creates on the marketing campaigns.

So what’s the way out? and how can you take that first step in permission marketing? Watch this space for our next post.

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