Email still Is King
By OctaneGo, July 20, 2011 | Tips & Resources

You are online on Facebook chat and a pop up appears from a friend. You can’t ignore it. It reads, can you please like this page and then like this picture for a random competition that I wish to win. Like I said, your friend sent it to you, you can’t ignore it and hence…

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Welcome to Wherever You Are
By OctaneGo, July 13, 2011 | Tips & Resources

You see a pretty girl and walk up to her to ask her for her number. And she gives it to you like that; you can’t believe how simple it was. What would be the first thing that you would say? (Think later after you have read the blog :p). Email marketing works in a…

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Mobile is the new Inbox
By OctaneGo, July 6, 2011 | Tips & Resources

It is 8:30 AM and my alarm rings on my Blackberry. Along with the irritating alarm tone, the LED continues to flash. And flash it shall till I haven’t read all the emails from the previous day. I don’t have the time to boot my laptop as the clock clearly tells me I am LATE…

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Avoid these Email Marketing Mistakes
By OctaneGo, July 1, 2011 | Tips & Resources

Trying to do it yourself Ever felt the need to go to a doctor for a minor problem? Not really, right? Self-medication may work after a bit of hit and trial. Don’t treat your emailers the same way please. There is no opportunity for hit and trial, especially once you press the send button. Email…

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Just Say Yes
By OctaneGo, June 29, 2011 | Tips & Resources

Hi guys, in our previous posts we have told you about numerous tricks of the trade. But now lets focus one of the most important words in the dictionary, one that is ever so important for email marketers. Hint-it has three letters. Go on and put that thinking cap on. OK stop, before you go…

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30 Simple & Effective tips for email marketing
By OctaneGo, June 22, 2011 | Tips & Resources

Kindly ask for prior permission before you add someone to your email list. Make the consumer feel like he/she is missing out on something by not subscribing to your newsletter. Use your website to promote your email campaign, make sure it is prominent for everyone to see. Make Sign up as easy as 1,2,3 and…

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Money for Nothing & Lists for Free
By OctaneGo, June 15, 2011 | Tips & Resources

How many times have you heard the good old phrase – “money cannot buy you happiness”? And how many times have you heard that “it’s not about quantity rather quality”. A million times we are assuming, and we also assume you do not wish to be reminded about the same one million and one times….

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To Send or Not to Send, Frequency is the Question
By OctaneGo, June 8, 2011 | Tips & Resources

Its Monday morning as I write this blog, 7 AM to be precise. I have received quite a lot of emails last night, as is the norm and the LED on myBlackberry shows it. So I skim through to see how many of them I wish to read. It’s the usual stuff that I normally…

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Boost your email ROI through social media outreach
By OctaneGo, May 25, 2011 | Tips & Resources

We all know the power of the Internet by now, and that of Web 2.0 in particular. It can topple a dictator, case in point Wael Ghonim, the Google exec who led the revolution in Egypt. What we are looking at achieving here is something not that radical. For all I care, I just want…

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Tips to design engaging E-mailers for your business campaigns
By OctaneGo, May 18, 2011 | Tips & Resources

vSocial media might be the new kid on the block, but the good old email is still one of the best channels to promote your company and is still The King (no we’re not making stuff up, we have mentioned a research in one of our previous blogs). But the challenge still remains: how to…

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