TRAI(ing) too hard
By OctaneGo, September 26, 2011 | Tips & Resources

“Dear Customer, Due to the new TRAI regulations, we will not be able to send you Order Confirmation / Shipment / Delivery SMS notifications, starting 27th September 2011 (tomorrow).” It is not every day that marketers send out such emails. The reason behind such a message is Telecom Regulatory Authority of India (TRAI)’s 27th September…

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What the FBL?
By OctaneGo, September 21, 2011 | Tips & Resources

Off and ON we keep discussing relevant technical terms and concepts related to email marketing. The case is the same this week; the term in question is Feedback Loop (FBL). Most people might have not even heard of FBL, but if you want your baby (email) to be pampered & treated properly then lets learn…

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By OctaneGo, September 14, 2011 | Tips & Resources

LIST(z)OMANIA -Does it sound like a disease..well, this ain’t a disease but a cure for sure! We at Octane, firmly believe in anti-spam. We also advise our clients not to waste money in purchasing lists rather to build their own. Having said that, we know it is much harder to build a list from scratch…

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Don’t forget the DONT’s while Designing an Email Campaign
By OctaneGo, September 7, 2011 | Tips & Resources

Most Email campaigns are subjected to self-destruction, especially the ones that are not well thought out. What makes the ones that succeed different from the ones that fail is not investment in terms of money, but rather investment in terms of thought. An email campaign’s self-destruction process does not take longer than a countdown of…

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Does size Matter?
By OctaneGo, September 6, 2011 | Tips & Resources

Internet is a great Leveler. Whether it is an SME (Small and Medium Enterprise) or a large enterprise, everyone can include social media as an integral part of their marketing strategy. At that level there is parity with 0 followers on social media channels as does a SME. In short, be it a SME or…

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Textual Harassment
By OctaneGo, August 24, 2011 | Tips & Resources

I think short messaging service, or SMS, as we know it better has become redundant. I am not saying this because Black Berry messenger has gained in popularity over the past few years nor am I referring to applications such as WhatsApp for that matter. The only reason I say this is because SMS nowadays…

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You CAN(t)-SPAM ME Part II
By OctaneGo, August 17, 2011 | Tips & Resources

In our last post, we discussed about why one should adopt measures to avoid getting hit by spam laws. And yes we did on go on to say that CANSPAM laws are legally enforceable mainly in the United States by the Federal Trade Commission. Now let us inform you about a few companies and individuals…

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You CAN(t) SPAM Me!
By OctaneGo, August 10, 2011 | Tips & Resources

It is yet another Monday morning. Unread emails from last night, which have now touched double digits in my inbox. Along with the relevant emails, I manage to receive on a pretty consistent basis-a lot of SPAM. “Dear Xyz, you need to check out this website”, reads a mail from an acquaintance. A similar email…

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You’ve got (G)Mail
By OctaneGo, August 3, 2011 | Tips & Resources

Like most Google products, this one too was a real market share winner. If we were to ask you to guess which Google product do you use most often after search, the answer would undoubtedly have to be – Gmail. Google mail or Gmail as it is now popularly known was launched as an answer…

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Email marketing is cool, no wait, you know what’s cool – Email marketing + Social Media
By OctaneGo, July 27, 2011 | Tips & Resources

Recently Google launched its latest social networking offering – Google+ to match its largest competitor – Facebook. This is Google’s third and probably the most desperate attempt at getting social networking right and gaining market share after Orkut did moderately well while Buzz and Wave were total duds. Google code named this project as the…

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