Does size Matter?
By OctaneGo, September 6, 2011 | Tips & Resources

Internet is a great Leveler. Whether it is an SME (Small and Medium Enterprise) or a large enterprise, everyone can include social media as an integral part of their marketing strategy. At that level there is parity with 0 followers on social media channels as does a SME. In short, be it a SME or…

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Textual Harassment
By OctaneGo, August 24, 2011 | Tips & Resources

I think short messaging service, or SMS, as we know it better has become redundant. I am not saying this because Black Berry messenger has gained in popularity over the past few years nor am I referring to applications such as WhatsApp for that matter. The only reason I say this is because SMS nowadays…

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You CAN(t)-SPAM ME Part II
By OctaneGo, August 17, 2011 | Tips & Resources

In our last post, we discussed about why one should adopt measures to avoid getting hit by spam laws. And yes we did on go on to say that CANSPAM laws are legally enforceable mainly in the United States by the Federal Trade Commission. Now let us inform you about a few companies and individuals…

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You CAN(t) SPAM Me!
By OctaneGo, August 10, 2011 | Tips & Resources

It is yet another Monday morning. Unread emails from last night, which have now touched double digits in my inbox. Along with the relevant emails, I manage to receive on a pretty consistent basis-a lot of SPAM. “Dear Xyz, you need to check out this website”, reads a mail from an acquaintance. A similar email…

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You’ve got (G)Mail
By OctaneGo, August 3, 2011 | Tips & Resources

Like most Google products, this one too was a real market share winner. If we were to ask you to guess which Google product do you use most often after search, the answer would undoubtedly have to be – Gmail. Google mail or Gmail as it is now popularly known was launched as an answer…

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Email marketing is cool, no wait, you know what’s cool – Email marketing + Social Media
By OctaneGo, July 27, 2011 | Tips & Resources

Recently Google launched its latest social networking offering – Google+ to match its largest competitor – Facebook. This is Google’s third and probably the most desperate attempt at getting social networking right and gaining market share after Orkut did moderately well while Buzz and Wave were total duds. Google code named this project as the…

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Email still Is King
By OctaneGo, July 20, 2011 | Tips & Resources

You are online on Facebook chat and a pop up appears from a friend. You can’t ignore it. It reads, can you please like this page and then like this picture for a random competition that I wish to win. Like I said, your friend sent it to you, you can’t ignore it and hence…

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Welcome to Wherever You Are
By OctaneGo, July 13, 2011 | Tips & Resources

You see a pretty girl and walk up to her to ask her for her number. And she gives it to you like that; you can’t believe how simple it was. What would be the first thing that you would say? (Think later after you have read the blog :p). Email marketing works in a…

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Mobile is the new Inbox
By OctaneGo, July 6, 2011 | Tips & Resources

It is 8:30 AM and my alarm rings on my Blackberry. Along with the irritating alarm tone, the LED continues to flash. And flash it shall till I haven’t read all the emails from the previous day. I don’t have the time to boot my laptop as the clock clearly tells me I am LATE…

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Avoid these Email Marketing Mistakes
By OctaneGo, July 1, 2011 | Tips & Resources

Trying to do it yourself Ever felt the need to go to a doctor for a minor problem? Not really, right? Self-medication may work after a bit of hit and trial. Don’t treat your emailers the same way please. There is no opportunity for hit and trial, especially once you press the send button. Email…

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