Top five reasons for NOT to buy email lists
By OctaneGo, December 27, 2011 | Tips & Resources

Top five reasons NOT to buy email lists There can be no doubt that email makes marketing easy. So easy in fact, that sometimes businesses are willing to sacrifice common sense for what they see as a quick and sure way to gain attention. Yes, we are talking about the (in) famous Email Lists. Some…

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Why Social Media is not working for You
By OctaneGo, December 14, 2011 | Tips & Resources

Our heart goes out to the small businesses: the goals are always ambitious, the resources are always limited, and there is a great deal of business uncertainty. So much so that there is hardly time enough for your own self. Add to it managing intricate and sensitive things like social media, and you feel like…

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Understanding and Applying Earned Media
By OctaneGo, December 8, 2011 | Tips & Resources

Unlike the alternate media types .i.e. paid media and owned media—earned media is the most challenging for the marketers. That is so because this type of media cannot be bought or acquired – it has to be attained. Earned media has the potential to go “viral”, and at the same time, the output is uncertain…

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Converting Facebook “Likes” into LEADS
By OctaneGo, November 30, 2011 | Tips & Resources

Congratulations! Now you have a huge Facebook community that you built with patient hard work. It sure does feel great to see the vast amount of conversation happening every day. But have you ever stopped to think about what it all means to you? Granted that all these people like your service or brand, and…

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Tips to design an effective email newsletter
By OctaneGo, November 23, 2011 | Tips & Resources

The festive season is upon us. Consumers love to get drenched in raining discounts and offers. If you have a product/service to offer, you would obviously want to cash in on the festive fervor too. But the question is, how are you reaching out to your consumers? With the facility of bulk SMS under fire…

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Re-Engage is the Renaissance
By OctaneGo, November 16, 2011 | Tips & Resources

If you may ask, what makes a good email recipient list for an email marketer? There are too many factors responsible: -A diverse range of responsive and active recipients. -A good delivery and response rate. -Strenuous weeks or months spent in building the list. -A great, secure and reliable email service provider. -Reliable servers. All…

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By OctaneGo, November 9, 2011 | Tips & Resources

Not too long ago- 27th September of this year to be precise, the Telecom Regulatory Authority of India (TRAI) took a strong step towards curbing pesky telemarketers. The result was that we had a restriction on the number of SMSes that one could send out. The magic number stood at 100 then. The regulation was…

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By OctaneGo, October 19, 2011 | Tips & Resources

We are always interested in knowing how to make our newsletters much more awesome. We have discussed how to build the perfect list. Let us say you have all of this in place and more, a great email service provider like Octane too 🙂 but it is still incomplete if you have no mechanism to…

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By OctaneGo, October 12, 2011 | Tips & Resources

It is not everyday that you wake up to hear that world met a huge loss, the most admired CEO in the world is no more. When you think of Apple, there is only ONE Steve that you think about-Steve Jobs (officially- Steven Paul Jobs). This one-man army, as we know it has changed the…

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Email is the new SMS
By OctaneGo, October 5, 2011 | Tips & Resources

To best of our knowledge, by now we all are aware of a new regulation introduced by TRAI – limitation of 100 SMSes per day. Initially, I was pretty skeptical whether this plan is going to be exercised efficiently or is it going to be another useless attempt to tame the untamed. TRAI’s capabilities cannot…

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