Tips to design an effective email newsletter
By OctaneGo, November 23, 2011 | Tips & Resources

The festive season is upon us. Consumers love to get drenched in raining discounts and offers. If you have a product/service to offer, you would obviously want to cash in on the festive fervor too. But the question is, how are you reaching out to your consumers? With the facility of bulk SMS under fire…

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Re-Engage is the Renaissance
By OctaneGo, November 16, 2011 | Tips & Resources

If you may ask, what makes a good email recipient list for an email marketer? There are too many factors responsible: -A diverse range of responsive and active recipients. -A good delivery and response rate. -Strenuous weeks or months spent in building the list. -A great, secure and reliable email service provider. -Reliable servers. All…

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By OctaneGo, November 9, 2011 | Tips & Resources

Not too long ago- 27th September of this year to be precise, the Telecom Regulatory Authority of India (TRAI) took a strong step towards curbing pesky telemarketers. The result was that we had a restriction on the number of SMSes that one could send out. The magic number stood at 100 then. The regulation was…

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By OctaneGo, October 19, 2011 | Tips & Resources

We are always interested in knowing how to make our newsletters much more awesome. We have discussed how to build the perfect list. Let us say you have all of this in place and more, a great email service provider like Octane too but it is still incomplete if you have no mechanism to recapture…

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By OctaneGo, October 12, 2011 | Tips & Resources

It is not everyday that you wake up to hear that world met a huge loss, the most admired CEO in the world is no more. When you think of Apple, there is only ONE Steve that you think about-Steve Jobs (officially- Steven Paul Jobs). This one-man army, as we know it has changed the…

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Email is the new SMS
By OctaneGo, October 5, 2011 | Tips & Resources

To best of our knowledge, by now we all are aware of a new regulation introduced by TRAI – limitation of 100 SMSes per day. Initially, I was pretty skeptical whether this plan is going to be exercised efficiently or is it going to be another useless attempt to tame the untamed. TRAI’s capabilities cannot…

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TRAI(ing) too hard
By OctaneGo, September 26, 2011 | Tips & Resources

“Dear Customer, Due to the new TRAI regulations, we will not be able to send you Order Confirmation / Shipment / Delivery SMS notifications, starting 27th September 2011 (tomorrow).” It is not every day that marketers send out such emails. The reason behind such a message is Telecom Regulatory Authority of India (TRAI)’s 27th September…

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What the FBL?
By OctaneGo, September 21, 2011 | Tips & Resources

Off and ON we keep discussing relevant technical terms and concepts related to email marketing. The case is the same this week; the term in question is Feedback Loop (FBL). Most people might have not even heard of FBL, but if you want your baby (email) to be pampered & treated properly then lets learn…

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By OctaneGo, September 14, 2011 | Tips & Resources

LIST(z)OMANIA -Does it sound like a disease..well, this ain’t a disease but a cure for sure! We at Octane, firmly believe in anti-spam. We also advise our clients not to waste money in purchasing lists rather to build their own. Having said that, we know it is much harder to build a list from scratch…

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Don’t forget the DONT’s while Designing an Email Campaign
By OctaneGo, September 7, 2011 | Tips & Resources

Most Email campaigns are subjected to self-destruction, especially the ones that are not well thought out. What makes the ones that succeed different from the ones that fail is not investment in terms of money, but rather investment in terms of thought. An email campaign’s self-destruction process does not take longer than a countdown of…

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