Creating Better Business Pages for LinkedIn
By OctaneGo, March 28, 2012 | Tips & Resources

Despite gaining much popularity over the last few years, LinkedIn remains a highly underrated platform for businesses. So far, individuals have used it to spread word about their skills, network and carve better careers, but there is a goldmine of opportunities for small and medium businesses too, if only they do it right. One of…

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Getting Started with Pinterest
By OctaneGo, March 21, 2012 | Tips & Resources

It’s been a long time since something generated as much interest as Pinterest has. However, not many people are able to experience its addictive nature on demand as it is still on an invite-only basis (but you can register for an invitation on their website). Pinterest is a great platform for business leads, individual or…

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All about Twitter Hashtags
By OctaneGo, March 14, 2012 | Tips & Resources

Even though this micro-blogging social network has been around for some time, hash tags are still shrouded in mystery. Let’s have a quick look at what these are and why you should care about them. Introducing hashtags So what are hashtags, really? Well, simply put, they are formed whenever a relevant word on Twitter is…

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Dealing with Inactive Subscribers
By OctaneGo, March 7, 2012 | Tips & Resources

Nothing demoralizes an email marketer more than inactive subscribers. It’s like having a roomful of friends who refuse to pay attention to you. What fun it was, you think to yourself, when they first signed up for your campaign! The list was growing quickly, with only the sky as the limit, when a year later…

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Email Marketing and Business Reputation
By OctaneGo, February 29, 2012 | Tips & Resources

Not too many businesses prefer to pause and think/review before hitting the “Send” button. After all, they have planned meticulously for their email marketing campaign and are eager to test the results. But slow down a little! In the race to conversions and campaign success, give some thought to the email receiver, the very person…

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Increase Email Opt-ins and Grow Your List
By OctaneGo, February 22, 2012 | Tips & Resources

We all know that improving the opt-in rate is the best way to help grow your list. Email addresses acquired this way carry far higher potential for conversion and creating loyal users. But how in God’s name do you increase opt-ins? Turns out that there’s no secret here – just simple, important things that often…

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Why Email Marketing Fails!
By OctaneGo, February 15, 2012 | Tips & Resources

The reason why so many businesses fail to run a halfway decent email marketing campaign is not because they planned and executed it wrongly, although even these skills are a rare find, but that they fail to execute the campaigns properly. With tools like Google Analytics, amassing data has become very easy, but the key…

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How to Win at Seasonal Email Marketing
By OctaneGo, February 8, 2012 | Tips & Resources

So you feel you should have done something extra this past Christmas and New Year, but had no idea where to begin? If yes, then you were standing on the threshold of the vast and tricky opportunity called “seasonal marketing”. However, there is no reason why you shouldn’t join the party. It’s never too late,…

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Is Your Mobile Email Marketing-Ready?
By OctaneGo, January 25, 2012 | Tips & Resources

Mobile platforms are fast catching up with computers and laptops in terms of traffic. And with the flurry of new and smaller devices being introduced in the market, the trend is likely to continue. Already mobile phones are doubling up as an all-round device. Is your email marketing ready for this shift? If not, read…

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New Year Resolutions for Email Marketers
By OctaneGo, January 4, 2012 | Tips & Resources

We are all familiar with New Year resolutions. They come as flashes of inspiration, things we had been planning to do for a very long time. The excitement is great, over the edge as the New Year starts, until it slowly oozes out and by the end of the first two weeks, the resolutions are…

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