Email Marketing and Business Reputation
By OctaneGo, February 29, 2012 | Tips & Resources

Not too many businesses prefer to pause and think/review before hitting the “Send” button. After all, they have planned meticulously for their email marketing campaign and are eager to test the results. But slow down a little! In the race to conversions and campaign success, give some thought to the email receiver, the very person…

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Increase Email Opt-ins and Grow Your List
By OctaneGo, February 22, 2012 | Tips & Resources

We all know that improving the opt-in rate is the best way to help grow your list. Email addresses acquired this way carry far higher potential for conversion and creating loyal users. But how in God’s name do you increase opt-ins? Turns out that there’s no secret here – just simple, important things that often…

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Why Email Marketing Fails!
By OctaneGo, February 15, 2012 | Tips & Resources

The reason why so many businesses fail to run a halfway decent email marketing campaign is not because they planned and executed it wrongly, although even these skills are a rare find, but that they fail to execute the campaigns properly. With tools like Google Analytics, amassing data has become very easy, but the key…

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How to Win at Seasonal Email Marketing
By OctaneGo, February 8, 2012 | Tips & Resources

So you feel you should have done something extra this past Christmas and New Year, but had no idea where to begin? If yes, then you were standing on the threshold of the vast and tricky opportunity called “seasonal marketing”. However, there is no reason why you shouldn’t join the party. It’s never too late,…

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Is Your Mobile Email Marketing-Ready?
By OctaneGo, January 25, 2012 | Tips & Resources

Mobile platforms are fast catching up with computers and laptops in terms of traffic. And with the flurry of new and smaller devices being introduced in the market, the trend is likely to continue. Already mobile phones are doubling up as an all-round device. Is your email marketing ready for this shift? If not, read…

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New Year Resolutions for Email Marketers
By OctaneGo, January 4, 2012 | Tips & Resources

We are all familiar with New Year resolutions. They come as flashes of inspiration, things we had been planning to do for a very long time. The excitement is great, over the edge as the New Year starts, until it slowly oozes out and by the end of the first two weeks, the resolutions are…

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Top five reasons for NOT to buy email lists
By OctaneGo, December 27, 2011 | Tips & Resources

Top five reasons NOT to buy email lists There can be no doubt that email makes marketing easy. So easy in fact, that sometimes businesses are willing to sacrifice common sense for what they see as a quick and sure way to gain attention. Yes, we are talking about the (in) famous Email Lists. Some…

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Why Social Media is not working for You
By OctaneGo, December 14, 2011 | Tips & Resources

Our heart goes out to the small businesses: the goals are always ambitious, the resources are always limited, and there is a great deal of business uncertainty. So much so that there is hardly time enough for your own self. Add to it managing intricate and sensitive things like social media, and you feel like…

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Understanding and Applying Earned Media
By OctaneGo, December 8, 2011 | Tips & Resources

Unlike the alternate media types .i.e. paid media and owned media—earned media is the most challenging for the marketers. That is so because this type of media cannot be bought or acquired – it has to be attained. Earned media has the potential to go “viral”, and at the same time, the output is uncertain…

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Converting Facebook “Likes” into LEADS
By OctaneGo, November 30, 2011 | Tips & Resources

Congratulations! Now you have a huge Facebook community that you built with patient hard work. It sure does feel great to see the vast amount of conversation happening every day. But have you ever stopped to think about what it all means to you? Granted that all these people like your service or brand, and…

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