De-Coding the Secrets of Email Deliverability
By OctaneGo, June 6, 2012 | Tips & Resources

As digital marketers, we have observed that sometimes, even the most innovative email marketing campaigns can be unsuccessful if the communication fails to reach the intended audience. That is, if deliverability is a problem. Using an email marketing platform (like Octane) ensures only that the emails are relayed from the service provider’s (ESP) server to…

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Reviving Inactive Email Subscribers
By OctaneGo, May 30, 2012 | Tips & Resources

Every email list inherently has a good number of inactive email subscribers – people who once signed up enthusiastically, but since then seem to have lost interest. If this number becomes too high, then it starts having a negative impact on your inbox deliverability and open rates and also depreciates the list quality. As such,…

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Optimizing Web Forms for Conversion
By OctaneGo, May 24, 2012 | Tips & Resources

Whatever the differences in their approach to the world wide web, all online marketers agree on one thing:- their web forms are just not getting the job done anymore. And truth be told, the average user is as scared of web forms as he is of pop-ups. But the reason is not that web forms…

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How to Test Landing Pages
By OctaneGo, May 17, 2012 | Tips & Resources

Search marketers know only too well that while creating a landing page is easy, making one that works successfully, is not. There is no secret recipe to create the ultimate landing page and as such, the best option is to keep testing the pages, making changes you think will work, and then testing again. But…

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Benefits of Mobile Marketing
By OctaneGo, May 11, 2012 | Tips & Resources

With smartphones and tablet devices surging ahead in the race of personal computing, mobile marketing holds a lot of promise for businesses. The craft has come a long way from the early days of sending bulk SMS and is all set to redefine the future of digital marketing. For those who are yet to make…

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Social + Email: Synergies for e-Marketing
By OctaneGo, May 2, 2012 | Observations & Answers

The fact that email marketing works is demonstrated beyond any doubt by its strong and growing adoption. However, digital marketers also feel—quite correctly—that a campaign launched purely through email can take time to get off the ground. This is why the new trend of ‘social + email’ is catching up fast as companies realize the…

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Top Mistakes in Web Design
By OctaneGo, April 25, 2012 | Tips & Resources

If someone offered you a dollar for every time a potential customer was turned off by some poorly designed element of a website, you’d be a millionaire within minutes! And yet websites all over the Internet refuse to learn the importance of usable web design. Part of the reason is ignorance, but a part of…

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Why is that Email Spam? Ask Gmail!
By OctaneGo, April 18, 2012 | Observations & Answers

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is also going to tell you why it thinks a particular message is spam. Spam – As explained by Google The Gmail…

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Blogging Tips for Small Businesses
By OctaneGo, April 11, 2012 | Tips & Resources

Blogging has become a very important activity for businesses these days. Besides being a central point for announcements, a blog is also a powerful tool for long-term marketing and branding. But most small businesses find themselves lacking the required strategy to run a successful blog, resulting in blogs that are ill-maintained, if at all. If…

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Viral Marketing: Is There a Secret Recipe?
By OctaneGo, April 4, 2012 | Tips & Resources

Every online marketer dreams of that perfect campaign that goes viral – a flood of tweets, shares or posts with numbers hovering around a few million. And that’s what makes them flock to the latest craze on YouTube, Twitter, Pinterest and other social platforms, trying to figure out what the “secret recipe” is. If you…

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