Benefits of Mobile Marketing
By OctaneGo, May 11, 2012 | Tips & Resources

With smartphones and tablet devices surging ahead in the race of personal computing, mobile marketing holds a lot of promise for businesses. The craft has come a long way from the early days of sending bulk SMS and is all set to redefine the future of digital marketing. For those who are yet to make…

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Social + Email: Synergies for e-Marketing
By OctaneGo, May 2, 2012 | Observations & Answers

The fact that email marketing works is demonstrated beyond any doubt by its strong and growing adoption. However, digital marketers also feel—quite correctly—that a campaign launched purely through email can take time to get off the ground. This is why the new trend of ‘social + email’ is catching up fast as companies realize the…

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Top Mistakes in Web Design
By OctaneGo, April 25, 2012 | Tips & Resources

If someone offered you a dollar for every time a potential customer was turned off by some poorly designed element of a website, you’d be a millionaire within minutes! And yet websites all over the Internet refuse to learn the importance of usable web design. Part of the reason is ignorance, but a part of…

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Why is that Email Spam? Ask Gmail!
By OctaneGo, April 18, 2012 | Observations & Answers

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is also going to tell you why it thinks a particular message is spam. Spam – As explained by Google The Gmail…

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Blogging Tips for Small Businesses
By OctaneGo, April 11, 2012 | Tips & Resources

Blogging has become a very important activity for businesses these days. Besides being a central point for announcements, a blog is also a powerful tool for long-term marketing and branding. But most small businesses find themselves lacking the required strategy to run a successful blog, resulting in blogs that are ill-maintained, if at all. If…

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Viral Marketing: Is There a Secret Recipe?
By OctaneGo, April 4, 2012 | Tips & Resources

Every online marketer dreams of that perfect campaign that goes viral – a flood of tweets, shares or posts with numbers hovering around a few million. And that’s what makes them flock to the latest craze on YouTube, Twitter, Pinterest and other social platforms, trying to figure out what the “secret recipe” is. If you…

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Creating Better Business Pages for LinkedIn
By OctaneGo, March 28, 2012 | Tips & Resources

Despite gaining much popularity over the last few years, LinkedIn remains a highly underrated platform for businesses. So far, individuals have used it to spread word about their skills, network and carve better careers, but there is a goldmine of opportunities for small and medium businesses too, if only they do it right. One of…

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Getting Started with Pinterest
By OctaneGo, March 21, 2012 | Tips & Resources

It’s been a long time since something generated as much interest as Pinterest has. However, not many people are able to experience its addictive nature on demand as it is still on an invite-only basis (but you can register for an invitation on their website). Pinterest is a great platform for business leads, individual or…

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All about Twitter Hashtags
By OctaneGo, March 14, 2012 | Tips & Resources

Even though this micro-blogging social network has been around for some time, hash tags are still shrouded in mystery. Let’s have a quick look at what these are and why you should care about them. Introducing hashtags So what are hashtags, really? Well, simply put, they are formed whenever a relevant word on Twitter is…

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Dealing with Inactive Subscribers
By OctaneGo, March 7, 2012 | Tips & Resources

Nothing demoralizes an email marketer more than inactive subscribers. It’s like having a roomful of friends who refuse to pay attention to you. What fun it was, you think to yourself, when they first signed up for your campaign! The list was growing quickly, with only the sky as the limit, when a year later…

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