Why Facebook’s Future Could Be a Tightrope Walk
By OctaneGo, July 18, 2012 | Tips & Resources

It seems today that in many regards, Facebook has become the de-facto owner of the social media space. Of virtual identities, global connections, information sharing and online consciousness combined in a neat package. In fact, so deep-seated it is in many of our lives that it’s hard to imagine it ever losing dominance, let alone…

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Flash vs. HTML5 – A Balanced Look
By OctaneGo, July 12, 2012 | Tips & Resources

The introduction of the feature-rich fifth version of HTML generated a lot of buzz when unveiled to the world. All discussions eventually lead to one important question, “Will HTML5 rise up one day to completely replace Adobe’s dominant Flash technology?” It was too early to predict that then, but now that HTML5 has been around…

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Effectively Managing Brand Reputation Online
By OctaneGo, July 5, 2012 | Tips & Resources

Managing your brand reputation online can be tricky. Today, there are multiple social networks with various content sources to monitor and digital marketers frequently find it difficult to pin down and measure the exact influence of their PR and email campaigns accurately. In a world of constantly posted tweets, status messages and blogs, the volume…

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Smart Email Marketing Using List Management
By OctaneGo, June 28, 2012 | Tips & Resources

It is said that an email campaign is as good as the list it is sent out to, and that’s why, digital marketers are always looking for ways to constantly improve the quality of their lists. While adding on new subscribers is easy, the one specific area where most marketers struggle is how to segregate…

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Optimizing Videos for SEO
By OctaneGo, June 20, 2012 | Tips & Resources

We all know the power of videos, a format that is perfectly suited for potential viral campaigns. But as any digital marketer will tell you, getting true viral reach is notoriously difficult to achieve. This is because creating an amazing video is not enough; you need to make sure it shows up at the right…

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How to Spot Email Scams
By OctaneGo, June 13, 2012 | Tips & Resources

If protective programs like antivirus and firewall are becoming stronger with each passing day, so are the methods employed by cyber criminals. Despite the advance in digital technology, error in human judgment still remains the largest reason for the ubiquity and success of email scams and phishing attacks. Usually the stakes are small, but there…

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De-Coding the Secrets of Email Deliverability
By OctaneGo, June 6, 2012 | Tips & Resources

As digital marketers, we have observed that sometimes, even the most innovative email marketing campaigns can be unsuccessful if the communication fails to reach the intended audience. That is, if deliverability is a problem. Using an email marketing platform (like Octane) ensures only that the emails are relayed from the service provider’s (ESP) server to…

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Reviving Inactive Email Subscribers
By OctaneGo, May 30, 2012 | Tips & Resources

Every email list inherently has a good number of inactive email subscribers – people who once signed up enthusiastically, but since then seem to have lost interest. If this number becomes too high, then it starts having a negative impact on your inbox deliverability and open rates and also depreciates the list quality. As such,…

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Optimizing Web Forms for Conversion
By OctaneGo, May 24, 2012 | Tips & Resources

Whatever the differences in their approach to the world wide web, all online marketers agree on one thing:- their web forms are just not getting the job done anymore. And truth be told, the average user is as scared of web forms as he is of pop-ups. But the reason is not that web forms…

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How to Test Landing Pages
By OctaneGo, May 17, 2012 | Tips & Resources

Search marketers know only too well that while creating a landing page is easy, making one that works successfully, is not. There is no secret recipe to create the ultimate landing page and as such, the best option is to keep testing the pages, making changes you think will work, and then testing again. But…

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