Blogs

Infographics and Visual Representation of Data
By OctaneGo, December 3, 2013 | Tips & Resources

In this era of fast moving and evolving technology and content on demand; there are multiple options for smart consumers to gather relevant and important information about products or services. With so many options available (websites, mobile, radio, television, email etc.), people have the power and a lot of control on what they want to…

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Tips, Tricks and the Importance of Subject Lines
By OctaneGo, October 7, 2013 | Tips & Resources

As email marketers, we all know that subject lines are one of the most important drivers for getting email campaign ‘opens’. Users only get compelled to open an email based on two factors: The ‘from name’ and the ‘subject line’. Now, there is not much one can do with ‘from name’ but subject lines can…

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A Brief Introduction to Responsive Mailer Design
By OctaneGo, September 5, 2013 | Tips & Resources

The world is becoming ever more mobile, with people taking along their digital lives with them and always looking to be connected on the move. According to a recent study covering Indian mobile users by Octane Research (India Mobile Users Experience Monitor 2013), 64.2% of the respondents stated that their most preferred activity on their…

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How major changes by Yahoo! & Google are going to impact your Email Marketing!
By OctaneGo, August 5, 2013 | Tips & Resources

With Yahoo! recently announcing a huge change in their Email Policies and Gmail rolling out their new tabbed inbox for desktop as well as mobile, there is potential for huge impact on the email marketing world. With these changes being rolled out by two big ISP’s, most marketers can find themselves in a state of…

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What is ‘Transpromo’ & why marketers should use it!
By OctaneGo, July 4, 2013 | Tips & Resources

A word that has its origin from two different words ‘transactions’ and ‘promotions’ is steadily making its presence felt in the marketing world. A relatively new form of direct marketing which many companies have started using, ‘Transpromo’ has evolved as a somewhat guerrilla kind of marketing. This concept provides an opportunity to blend marketing messages…

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Opt-In Forms: How to use them and why
By OctaneGo, May 6, 2013 | Tips & Resources

What is an Opt-in form and why do I need it? Asking permission has always been a sign of your respect for others, and this philosophy is becoming more and more prevalent and important in today’s ever changing business environment. Consumers are becoming smarter and more demanding. Gone are the times of accepting whatever the…

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A simple explanation of A/B Split testing and why you should do it
By OctaneGo, April 4, 2013 | Tips & Resources

So you want to do an email campaign and you’re excited to get started, but you are stuck deciding on which subject line you think will get you the highest open rates or what day of the week to send the campaign out on. A simple way to truly know what works for your business…

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4 Things To Remember When Creating Your Newsletters
By OctaneGo, March 4, 2013 | Tips & Resources

Newsletters are tricky. Trying to find the perfect mix of content that makes your weekly mailer tick can stump even the most seasoned of marketers. Add to that the diverse audience a typical list contains, and you’re looking at trying to address a whole spectrum of expectations and requirements. Overwhelming? Not really, if you know…

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How Individuals & Brands Are Using Twitter Creatively
By OctaneGo, October 10, 2012 | Tips & Resources

Twitter campaigns don’t always have to be about straightforward discounts or about general Q&As. In fact, if you’re looking to generate large-scale interest through the platform, towing the line is the last thing we’d advise. Here are some instructive examples that demonstrate brands thinking out of the box and using Twitter to not only promote…

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8 Tips to Avoid the Spam Folder
By OctaneGo, October 3, 2012 | Tips & Resources

Deliverability is one of the most important factors contributing towards the success of any email campaign; but did you know that sometimes your messages can land into the spam folder for apparently no fault of your own? Given how widespread the problem of spam is, ISPs and mail servers actively employ a variety of techniques…

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