Heartbleed – OpenSSL Vulnerability
By OctaneGo, May 5, 2014 | Tips & Resources

OpenSSL is a global open source encryption code which is followed by all the websites across the world, that encrypts data and flow it securely across servers. The 2012 version of OpenSSL had a bug also known as the Heartbleed vulnerability, which was found by Google’s Security Analyst Neel Mehta. The solution (CVE-2014-0160) of the…

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Gmail’s Feedback Loop and Unsubscribe Link
By OctaneGo, April 23, 2014 | Tips & Resources

Gmail is always up to the task of making its user’s experience safer and better. Following this path, Gmail has recently come up with two new features that intend to reduce the number of complaints against unsolicited emails by users by giving them an opportunity to unsubscribe to mailers easily. The first feature is an…

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Effective Ways to Use Preheader in your Email Campaigns
By OctaneGo, April 4, 2014 | Tips & Resources

A preheader is the text that is displayed along the subject line when you see a mail in your inbox. When you open the mail, a preheader is present below the subject line and above the text of the actual mailer. It provides more information to the subscriber about the mailer, which may prompt a…

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The Effects on Email Marketing as Google Starts Caching Email Images
By OctaneGo, December 20, 2013 | Tips & Resources

Just when email marketers had started to understand the impact of the changes Google had made to Gmail with the inbox tabs, there is another change that has struck the email marketing world like a bolt of lightning. So what has Google done now? Is it good for our campaigns or bad? Well let’s try…

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Infographics and Visual Representation of Data
By OctaneGo, December 3, 2013 | Tips & Resources

In this era of fast moving and evolving technology and content on demand; there are multiple options for smart consumers to gather relevant and important information about products or services. With so many options available (websites, mobile, radio, television, email etc.), people have the power and a lot of control on what they want to…

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Tips, Tricks and the Importance of Subject Lines
By OctaneGo, October 7, 2013 | Tips & Resources

As email marketers, we all know that subject lines are one of the most important drivers for getting email campaign ‘opens’. Users only get compelled to open an email based on two factors: The ‘from name’ and the ‘subject line’. Now, there is not much one can do with ‘from name’ but subject lines can…

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A Brief Introduction to Responsive Mailer Design
By OctaneGo, September 5, 2013 | Tips & Resources

The world is becoming ever more mobile, with people taking along their digital lives with them and always looking to be connected on the move. According to a recent study covering Indian mobile users by Octane Research (India Mobile Users Experience Monitor 2013), 64.2% of the respondents stated that their most preferred activity on their…

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How major changes by Yahoo! & Google are going to impact your Email Marketing!
By OctaneGo, August 5, 2013 | Tips & Resources

With Yahoo! recently announcing a huge change in their Email Policies and Gmail rolling out their new tabbed inbox for desktop as well as mobile, there is potential for huge impact on the email marketing world. With these changes being rolled out by two big ISP’s, most marketers can find themselves in a state of…

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What is ‘Transpromo’ & why marketers should use it!
By OctaneGo, July 4, 2013 | Tips & Resources

A word that has its origin from two different words ‘transactions’ and ‘promotions’ is steadily making its presence felt in the marketing world. A relatively new form of direct marketing which many companies have started using, ‘Transpromo’ has evolved as a somewhat guerrilla kind of marketing. This concept provides an opportunity to blend marketing messages…

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Opt-In Forms: How to use them and why
By OctaneGo, May 6, 2013 | Tips & Resources

What is an Opt-in form and why do I need it? Asking permission has always been a sign of your respect for others, and this philosophy is becoming more and more prevalent and important in today’s ever changing business environment. Consumers are becoming smarter and more demanding. Gone are the times of accepting whatever the…

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