Blogs

Importance of the Subject line
By OctaneGo, May 11, 2011 | Tips & Resources

The 50-character subject line is King. The subject line can literally make or break your success. It will either entice your audience or push them away. It’s like a miniature sales letter that’s pre-selling the contents of your mail. To stand out in a crowded inbox, you need to put your best line forward. Hence,…

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Top 5 Tips for an Effective Email Campaign
By OctaneGo, May 4, 2011 | Tips & Resources

Most of us would like to believe that email is now playing second fiddle to social media in terms of advertising and marketing. On the contrary, research proves otherwise. The recently published 2011 version of the Email Marketing Census conducted by United Kingdom online research firms Adesta and Econsultancy reveals some remarkable statistics about the…

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Why permission email marketing in India
By OctaneGo, April 27, 2011 | Tips & Resources

Octane is committed towards evangelizing permission marketing in India, especially permission email marketing. Purely because it makes good business sense to build relationships and to stop spamming. Let’s take you as an example. You are a producer and a consumer of goods and services in the society. As a consumer, you like certain brands, categories…

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