We are all familiar with New Year resolutions. They come as flashes of inspiration, things we had been planning to do for a very long time. The excitement is great, over the edge as the New Year starts, until it slowly oozes out and by the end of the first two weeks, the resolutions are buried and forgotten. While nobody has come across any cure for that, we at Octane thought of coming up with some special resolutions for the email marketers. What’s special about these resolutions are that they relate directly to what you do, and following them will increase your conversion rates and help meet both short-term and long-term marketing goals. Talk about New Year resolutions everyone would love to keep!
Here are the top suggestions for 2012:
- Develop and refine your list: Are you still running your email campaigns based on bulk emails lists you bought? If so, then you need to read a previous post of ours and stop doing that right now! For the success of your campaign, and for a long-lasting reputation as a marketer, make sure you start to develop your own email list. And if you already own one, take time to refine it – the active and useful portion of the list might be considerably less than what you think!
- Invest in a good email marketing software: We know you love your personal/official email, but it’s nowhere adequate when it comes to running bullet-proof, best-in-the-class email campaigns. Do some searching around and look for a software that gives you the convenience to manage as well as create your email campaigns.
- Analysis is important: Most of the marketers, when disappointed by the campaign results, say “Oh, well” and start on another one. Don’t do this, unless you want a repeat performance. As important as conducting a campaign, is the need to learn from the responses. Good email marketing software integrate seamlessly with tools like Google Analytics and let you have a deeper look at what the data are trying to tell you.
We hope you stick to these resolutions religiously and have a truly “New” Year ahead.
Wish you all the success in 2012!