LIST(z)OMANIA -Does it sound like a disease..well, this ain’t a disease but a cure for sure! We at Octane, firmly believe in anti-spam. We also advise our clients not to waste money in purchasing lists rather to build their own. Having said that, we know it is much harder to build a list from scratch than one may think. It may be a little tough but not impossible.
When you come to think of it, your list of current and potential clients is the most important resource you need for your campaign to show effective and measurable results. You can have the best of templates, the best HTML coders and even the best email service providers, but if you don’t have the best or the most relevant target audience, all that effort shall go down the drain. There is no need to worry as Octane has compiled 22 ways, using which you can build your very own permission based list:
1. When you hand out your business card at a conference or a seminar, get the receiver to opt in by putting an offer on the back. It would make the signup exercise much easier and you would also be reaching out to a potential customer
2. When at trade shows, carry a clipboard or a sign-up book to be able to send emails to those who sign up on the spot
3. Do not forget to include a newsletter sign-up link in your email signature, it helps lure in new subscribers if the content is engaging (which is a prerequisite)
4. If you already have a built up address book, even a personal one will do, send out an email asking if recipients would like to opt in to your company’s online subscriptions
5. Plan to host your own event- Seminars, Summits, Business Conferences, User Group Meetings and request attendees to sign up for the same. Just get them to sign up in return.
6. Trade shows – Collect business cards and scan them into a spreadsheet. Make sure you ask permission to send email to them
7. Use Facebook – Host your own group and invite people to it, then post new links often. From time to time, post a link to sign up for your newsletter. Use Facebook Pages with an opt-in form and build on your existing audience
8. Use Twitter, tweet the link to your email campaign every time you launch it
9. Give your employees an incentive to collect legitimate and valid email addresses, the compensation that you provide could be monetary or non-monetary but it must be inspiring enough
10. If you have any insightful whitepapers, case studies or research reports that your company is giving out for free in a downloadable format, make sure to invite your user to sign-up for receiving such future updates over the email.
11. Referrals –Nothing beats word of mouth. Ask your customers to refer you to say 5 more people and give their email addresses, and in exchange you’ll give them a discount
12. Track your bounces– you don’t want to leave any bounced email and let it slip. Get them back on your list! If email still doesn’t work, send snail mail instead and make them feel extra special about themselves yet make them feel they are losing out by not signing up with their updated email address
13. You could also trade newsletter space with a neighboring non-competing business by including a link for their opt-in form and ask them to include yours in their newsletter
14. SEO – Make sure your website is optimized for your keywords. If you want to be a market leader in your field, you need to be at the top of the natural search when people are looking for your products or services
15. Giveaways –Be slightly more generous than usual. Send people something physical and in turn ask for their email address as well as their postal address
16. Include opt-in forms on every page on your site, and we mean every page
17. Popup windows –First of all don’t make people want to leave your site. Eventually even if they do, pop up a window and ask for the email address
18. Include an email share button or a forward-to-a-friend link in your emails just in case your recipient wants to forward your content to someone they think will find it interesting. Also, include a forward-to-a-friend on every page of your site
19. Offer “Email only” discounts and don’t use those offers anywhere but email
20. Telemarketing – If you’ve already got people hooked on the phone, kindly don’t hang up until you ask them if you can add them to your newsletter as well
21. Back to the basics, put a fishbowl on your reception and do a weekly prize giveaway of your product and announce it to your subscriber base. Add everyone who puts their card on to your newsletter list
22. Include an opt-in form inside your emails for those people who get your email forwarded to them
So there you go, 22 great ways to build your own list
Let ‘Em all follow you. Let the List(z)omania commence!