Email is the new SMS

By OctaneGo, October 5, 2011 | Tips & Resources

To best of our knowledge, by now we all are aware of a new regulation introduced by TRAI – limitation of 100 SMSes per day. Initially, I was pretty skeptical whether this plan is going to be exercised efficiently or is it going to be another useless attempt to tame the untamed. TRAI’s capabilities cannot be doubted, but the sheer scale on which such an exercise was to be implemented was not easy. Apparently, TRAI has done a good job so far except a few “Space” glitches that some users are complaining about; wherein the DND facility doesn’t activate if one puts in a space, eg.- STOP_1 doesn’t make the SMS’s for category 1 stop. Having said that, I wanted to know what was the general perception of the regulation like.

So I started a question on our Facebook page- asking people in my network whether the ruling has been effective in enforcing the ban or not?


As you can see for yourself, the question got 29 responses in a day, out of which 18 people said that they received 0 SMSes since that day. On the other hand, there still are few people who were receiving up to10 SMSes or more per day.
Evidently, the implementation has been good on the part of TRAI but if SMS was the primary medium for you to keep your user posted, as a marketer, what do you do now?

I believe the SMS will most likely be replaced by Email as the most preferred medium of communication.

I am not saying this just because I am writing this blog for a marketing technology company who’s USP is permission based email marketing company, we do offer SMSes as well, but there is a reason why I am more inclined towards the longer version of communication. Let us use this blog post to convince you of the same.

Comparisons between SMS & Email Marketing


It is not difficult to see what marketers must be rushing towards, especially the marketers who have been hit by the recent regulation by TRAI.

From a marketer’s perspective, let us take a look at what Octane can offer you to keep your business rolling. Our platform editions are as follows:


Click here to know more.

Our solutions are designed keeping in mind the different variables & scenarios that our clients come to us with. So what we have is a combination that offers you all the features made pre-available in distinct versions that suit your needs. Apart from the above services on offer, we also have an expert service which includes Custom Deployment, Consulting and Advisory Service, On-demand Training and Custom Integration.We offer flexibility of implementation (using API’s) like you’ve never seen before. If you are a marketer who is still in two minds whether to take the plunge for email marketing or not, let us assure you it is worth every paisa you invest in it and much more.

Till the time you make up your mind, for me it is a pleasure to see analytic’s pie chart of open rates for my email campaigns grow better with every passing second 🙂

To help ease your decision, signup with us for free, enjoy a complementary test drive of our software, wow at the functionalities and find the right solution to your sudden hair loss 😀
Still thinking??

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