Converting Facebook “Likes” into LEADS

By OctaneGo, November 30, 2011 | Tips & Resources

Congratulations! Now you have a huge Facebook community that you built with patient hard work. It sure does feel great to see the vast amount of conversation happening every day. But have you ever stopped to think about what it all means to you? Granted that all these people like your service or brand, and even like to talk about you a lot, but now what?

If you think about it, you’ll find that a Facebook community, no matter how large, does not bring any tangible benefit in tself. What most businesses think is the final outcome is just the beginning of a process. A solid Facebook fan page is the starting point for — why, conversions!
 
5 Simple tips in this blog post, and you can convert Likes into LEADS:

  • Offer special deals: People who follow you like to feel privileged. That’s why intelligent businesses routinely offer special deals that are exclusive for their Facebook communities only. This not only pulls in more people who hear about these cool offers, but also generates business from your Facebook page directly.
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  • Welcome Page and tabs: Organizing information well is a major plus on Facebook fan pages, because the sheer amount of information being shared every day is mind-boggling. This means that you should have a well-designed and focused welcome page, and you should create page tabs for new or ongoing offers or services that you feel are important. This way, users can quickly find what they need to see. And what do you gain? Leads!
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  • Post a mix of content: Your content does not need to be strictly by the letter. If you are into health services, for example, you can share content about beauty care also. At the same time, try to post more of images, videos, infographics, and other engaging content more than simple and plain text. Some of this content can also redirect them to your website, where these conversions result in business.
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  • Keep testing: Yes, there’s a secret formula for success, but sadly it’s different for different businesses. You need to figure out what works for you – yourself! This means that you keep testing how people respond to new announcements, offerings, as well as layouts and designs. Also experiment with different types of call-to-action methods, and keep the ones that work best for you.
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  • Educate: People are not always receptive to new ideas. Most of the times, you need to first tell them why a particular product is good for them. Big brands that are household names today once started out doing this as they slowly created a strong hold on the market. You should do the same, in an interesting way.

So that’s it for this week! These innocent-looking guidelines pack a great amount of punch and can help a business skyrocket if used correctly. What do you think about these? Is there some other recipe you use and would like to share? Let us know in the comments!

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