Blogging has become a very important activity for businesses these days. Besides being a central point for announcements, a blog is also a powerful tool for long-term marketing and branding. But most small businesses find themselves lacking the required strategy to run a successful blog, resulting in blogs that are ill-maintained, if at all. If you too are facing challenges in keeping your corporate blog in shape, these tips will help:
- Be regular: Blogging works best both with search engines and users when it is regular. That’s why you need to make sure that adequate time is set aside for research, content development and review of the blog every week. If you find yourself severely lacking the time, consider hiring a professional writer.
- Set a direction: A blog can quickly become disarrayed if tight control is not exercised on its direction. Do you want to use it to market your products? Maybe building a strong brand-presence is your aim? Or perhaps you want to stand out among the crowd? Make sure all content in the blog is being geared towards some purpose.
- Promote heavily: Unless the blog is already popular, it’s hard to get it visible and attract the attention of readers. That’s why it’s important that you spend enough time promoting the blog through multiple channels; you never know which one will make it go viral!
- Set up a calendar: An editorial calendar developed and approved in advance will save a lot of last-minute trouble. The calendar should be in line with the overall objectives of the blog, and should be something the company agrees with.
Following these guidelines regularly over a period of time will ensure that your blog is distinct, serves a definite purpose, and is gathering more and more enthusiastic readers. Just like a trusted brand, a solid blog may take a long time to establish its presence, but once that is done, it becomes an incredible corporate asset.