3 tips to measure the success of your Email Marketing campaigns using Google Analytics

By OctaneGo, May 18, 2017 | Tips & Resources

Do you own a website and despite your numerous efforts there is no significant rise in the number of sessions or signups? Do you want to drive more traffic to your website?

We are here at your rescue.

Here are 3 excellent tips which will sweep away all your problems:

1. UTM codes can save you big time!

Google Analytics’ tool (Campaign URL Builder) enables you to have a unique tracking code, called UTM (Urchin Tracking Module) for all of your links so that you can track the performance of your email newsletters and social media posts.

Every click on the link gets recorded by Google Analytics and you can view the total number of clicks (traffic generated) in the ‘Campaigns’ section of the Acquisition tab.

Also, do not forget to have a different campaign name for each of your UTM code and make sure to shorten the URL before you copy it.

Try creating a tracking code on your own by clicking here.

2. Make reviewing reports your cup of tea!

Keep an eye on the below mentioned tabs in the reports section to stand apart from all your competitors.

‘Unique page views’- This aggregates page views that are generated by a single user in a single session conveying the distinct number of sessions of the page being viewed. You can check this in the Behavior overview report.

‘Exit Pages’- It is the last page viewed by a visitor during the session, this will inform you about where you are lacking in terms of engagement on the website.

‘Goals’- Each of your Call-to-Action (CTA) like ‘register for our newsletter’, ‘read more’ or ‘download now’ can be set as a goal in Google Analytics, every time a person clicks over such a CTA it is treated as a conversion by Google Analytics. You can even fix a monetary value for each of your goals and then you can view the combined value under the ‘Goal Value’ tab.

3. Segment your audience to prevent Bounce rate from shooting up!

Google Analytics

This will provide you with an idea about the buyer persona. Now, you can design the content for your website as per the target audience before rolling out a mail to them. This will not only help engage more customers but will also help you reduce the Bounce Rate.

Make sure you personalize all your Emails.

 
Now that you are well equipped with all the arms and ammunitions you can go ahead and complete your voyage to Email Marketing.

All pages Copyright © 2019. ValueFirst Digital Media Pvt. Ltd. All Rights Reserved.
Corporate office: B-18, Infocity-1, Sector-34, Gurugram, Haryana – 122001
Registered Office: Plot No. 40, First Floor, Okhla Industrial Estate, Phase – III, New Delhi – 110020
Company Registration No.: "U64202DL2003PTC122688"
For further details please contact: 1800-300-23273

Our Partners

  • IAMAI
  • RAI
  • DMAI
  • Email Experience Council
  • MAAWG