Tips & Resources

Mobile is the new Inbox
By OctaneGo, July 6, 2011

It is 8:30 AM and my alarm rings on my Blackberry. Along with the irritating alarm tone, the LED continues to flash. And flash it shall till I haven’t read all the emails from the previous day. I don’t have the time to boot my laptop as the clock clearly tells me I am LATE…

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Avoid these Email Marketing Mistakes
By OctaneGo, July 1, 2011

Trying to do it yourself Ever felt the need to go to a doctor for a minor problem? Not really, right? Self-medication may work after a bit of hit and trial. Don’t treat your emailers the same way please. There is no opportunity for hit and trial, especially once you press the send button. Email…

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Just Say Yes
By OctaneGo, June 29, 2011

Hi guys, in our previous posts we have told you about numerous tricks of the trade. But now lets focus one of the most important words in the dictionary, one that is ever so important for email marketers. Hint-it has three letters. Go on and put that thinking cap on. OK stop, before you go…

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30 Simple & Effective tips for email marketing
By OctaneGo, June 22, 2011

Kindly ask for prior permission before you add someone to your email list. Make the consumer feel like he/she is missing out on something by not subscribing to your newsletter. Use your website to promote your email campaign, make sure it is prominent for everyone to see. Make Sign up as easy as 1,2,3 and…

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Money for Nothing & Lists for Free
By OctaneGo, June 15, 2011

How many times have you heard the good old phrase – “money cannot buy you happiness”? And how many times have you heard that “it’s not about quantity rather quality”. A million times we are assuming, and we also assume you do not wish to be reminded about the same one million and one times….

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To Send or Not to Send, Frequency is the Question
By OctaneGo, June 8, 2011

Its Monday morning as I write this blog, 7 AM to be precise. I have received quite a lot of emails last night, as is the norm and the LED on myBlackberry shows it. So I skim through to see how many of them I wish to read. It’s the usual stuff that I normally…

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Boost your email ROI through social media outreach
By OctaneGo, May 25, 2011

We all know the power of the Internet by now, and that of Web 2.0 in particular. It can topple a dictator, case in point Wael Ghonim, the Google exec who led the revolution in Egypt. What we are looking at achieving here is something not that radical. For all I care, I just want…

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Tips to design engaging E-mailers for your business campaigns
By OctaneGo, May 18, 2011

vSocial media might be the new kid on the block, but the good old email is still one of the best channels to promote your company and is still The King (no we’re not making stuff up, we have mentioned a research in one of our previous blogs). But the challenge still remains: how to…

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Importance of the Subject line
By OctaneGo, May 11, 2011

The 50-character subject line is King. The subject line can literally make or break your success. It will either entice your audience or push them away. It’s like a miniature sales letter that’s pre-selling the contents of your mail. To stand out in a crowded inbox, you need to put your best line forward. Hence,…

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Top 5 Tips for an Effective Email Campaign
By OctaneGo, May 4, 2011

Most of us would like to believe that email is now playing second fiddle to social media in terms of advertising and marketing. On the contrary, research proves otherwise. The recently published 2011 version of the Email Marketing Census conducted by United Kingdom online research firms Adesta and Econsultancy reveals some remarkable statistics about the…

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