Tips & Resources

Money for Nothing & Lists for Free
By OctaneGo, June 15, 2011

How many times have you heard the good old phrase – “money cannot buy you happiness”? And how many times have you heard that “it’s not about quantity rather quality”. A million times we are assuming, and we also assume you do not wish to be reminded about the same one million and one times….

Read More
To Send or Not to Send, Frequency is the Question
By OctaneGo, June 8, 2011

Its Monday morning as I write this blog, 7 AM to be precise. I have received quite a lot of emails last night, as is the norm and the LED on myBlackberry shows it. So I skim through to see how many of them I wish to read. It’s the usual stuff that I normally…

Read More
Boost your email ROI through social media outreach
By OctaneGo, May 25, 2011

We all know the power of the Internet by now, and that of Web 2.0 in particular. It can topple a dictator, case in point Wael Ghonim, the Google exec who led the revolution in Egypt. What we are looking at achieving here is something not that radical. For all I care, I just want…

Read More
Tips to design engaging E-mailers for your business campaigns
By OctaneGo, May 18, 2011

vSocial media might be the new kid on the block, but the good old email is still one of the best channels to promote your company and is still The King (no we’re not making stuff up, we have mentioned a research in one of our previous blogs). But the challenge still remains: how to…

Read More
Importance of the Subject line
By OctaneGo, May 11, 2011

The 50-character subject line is King. The subject line can literally make or break your success. It will either entice your audience or push them away. It’s like a miniature sales letter that’s pre-selling the contents of your mail. To stand out in a crowded inbox, you need to put your best line forward. Hence,…

Read More
Top 5 Tips for an Effective Email Campaign
By OctaneGo, May 4, 2011

Most of us would like to believe that email is now playing second fiddle to social media in terms of advertising and marketing. On the contrary, research proves otherwise. The recently published 2011 version of the Email Marketing Census conducted by United Kingdom online research firms Adesta and Econsultancy reveals some remarkable statistics about the…

Read More
Why permission email marketing in India
By OctaneGo, April 27, 2011

Octane is committed towards evangelizing permission marketing in India, especially permission email marketing. Purely because it makes good business sense to build relationships and to stop spamming. Let’s take you as an example. You are a producer and a consumer of goods and services in the society. As a consumer, you like certain brands, categories…

Read More

All pages Copyright © 2017. Octane Marketing Pvt. Ltd. All Rights Reserved.
Delhi office: Level 4, Rectangle 1, Commercial complex D4, Saket, New Delhi-110017, India.
Registered Office: B-193, SFS, Sheikh Sarai, Phase 1, New Delhi, 110017
Company Registration No.: "U51101DL2007PTC158669"
For Grievances Contact: Punit Modhgil, +91-9971500449

Our Partners

  • RAI
  • DMAI
  • Email Experience Council