Tips & Resources

Understanding and Applying Earned Media
By OctaneGo, December 8, 2011

Unlike the alternate media types .i.e. paid media and owned media—earned media is the most challenging for the marketers. That is so because this type of media cannot be bought or acquired – it has to be attained. Earned media has the potential to go “viral”, and at the same time, the output is uncertain…

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Converting Facebook “Likes” into LEADS
By OctaneGo, November 30, 2011

Congratulations! Now you have a huge Facebook community that you built with patient hard work. It sure does feel great to see the vast amount of conversation happening every day. But have you ever stopped to think about what it all means to you? Granted that all these people like your service or brand, and…

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Tips to design an effective email newsletter
By OctaneGo, November 23, 2011

The festive season is upon us. Consumers love to get drenched in raining discounts and offers. If you have a product/service to offer, you would obviously want to cash in on the festive fervor too. But the question is, how are you reaching out to your consumers? With the facility of bulk SMS under fire…

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Re-Engage is the Renaissance
By OctaneGo, November 16, 2011

If you may ask, what makes a good email recipient list for an email marketer? There are too many factors responsible: -A diverse range of responsive and active recipients. -A good delivery and response rate. -Strenuous weeks or months spent in building the list. -A great, secure and reliable email service provider. -Reliable servers. All…

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By OctaneGo, November 9, 2011

Not too long ago- 27th September of this year to be precise, the Telecom Regulatory Authority of India (TRAI) took a strong step towards curbing pesky telemarketers. The result was that we had a restriction on the number of SMSes that one could send out. The magic number stood at 100 then. The regulation was…

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By OctaneGo, October 19, 2011

We are always interested in knowing how to make our newsletters much more awesome. We have discussed how to build the perfect list. Let us say you have all of this in place and more, a great email service provider like Octane too 🙂 but it is still incomplete if you have no mechanism to…

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By OctaneGo, October 12, 2011

It is not everyday that you wake up to hear that world met a huge loss, the most admired CEO in the world is no more. When you think of Apple, there is only ONE Steve that you think about-Steve Jobs (officially- Steven Paul Jobs). This one-man army, as we know it has changed the…

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Email is the new SMS
By OctaneGo, October 5, 2011

To best of our knowledge, by now we all are aware of a new regulation introduced by TRAI – limitation of 100 SMSes per day. Initially, I was pretty skeptical whether this plan is going to be exercised efficiently or is it going to be another useless attempt to tame the untamed. TRAI’s capabilities cannot…

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TRAI(ing) too hard
By OctaneGo, September 26, 2011

“Dear Customer, Due to the new TRAI regulations, we will not be able to send you Order Confirmation / Shipment / Delivery SMS notifications, starting 27th September 2011 (tomorrow).” It is not every day that marketers send out such emails. The reason behind such a message is Telecom Regulatory Authority of India (TRAI)’s 27th September…

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What the FBL?
By OctaneGo, September 21, 2011

Off and ON we keep discussing relevant technical terms and concepts related to email marketing. The case is the same this week; the term in question is Feedback Loop (FBL). Most people might have not even heard of FBL, but if you want your baby (email) to be pampered & treated properly then lets learn…

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