Tips & Resources

SEO – Game Over Or Here To Stay?
By OctaneGo, August 8, 2012

There are few things more hotly debated by digital marketers today than the usefulness and impact of Search Engine Optimization (SEO). On the one hand are those who swear by their ‘fool proof’ techniques of SEO, while on the other hand are those who think that the whole thing is just a waste of time….

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4 Tips for Creating Successful Mobile Campaigns
By OctaneGo, August 1, 2012

Every digital marketer knows the explosive viral potential of mobile marketing. If you play your cards right, it’s possible to engage millions of people almost overnight. But given how new the mobile space is, not many understand how the turf can be exploited creatively. Here are four surefire tips to give your mobile marketing campaigns…

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Patent Wars: Stagnation of Innovation & Rise of Litigation
By OctaneGo, July 25, 2012

Perhaps the original creators of patent laws had the welfare of innovators in mind, but modern businesses are using patents for altogether different purposes. On any given day there are at least a handful of news items covering new patent lawsuits or reporting the progress of existing ones. Google and Oracle recently locked horns over…

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Why Facebook’s Future Could Be a Tightrope Walk
By OctaneGo, July 18, 2012

It seems today that in many regards, Facebook has become the de-facto owner of the social media space. Of virtual identities, global connections, information sharing and online consciousness combined in a neat package. In fact, so deep-seated it is in many of our lives that it’s hard to imagine it ever losing dominance, let alone…

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Flash vs. HTML5 – A Balanced Look
By OctaneGo, July 12, 2012

The introduction of the feature-rich fifth version of HTML generated a lot of buzz when unveiled to the world. All discussions eventually lead to one important question, “Will HTML5 rise up one day to completely replace Adobe’s dominant Flash technology?” It was too early to predict that then, but now that HTML5 has been around…

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Effectively Managing Brand Reputation Online
By OctaneGo, July 5, 2012

Managing your brand reputation online can be tricky. Today, there are multiple social networks with various content sources to monitor and digital marketers frequently find it difficult to pin down and measure the exact influence of their PR and email campaigns accurately. In a world of constantly posted tweets, status messages and blogs, the volume…

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Smart Email Marketing Using List Management
By OctaneGo, June 28, 2012

It is said that an email campaign is as good as the list it is sent out to, and that’s why, digital marketers are always looking for ways to constantly improve the quality of their lists. While adding on new subscribers is easy, the one specific area where most marketers struggle is how to segregate…

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Optimizing Videos for SEO
By OctaneGo, June 20, 2012

We all know the power of videos, a format that is perfectly suited for potential viral campaigns. But as any digital marketer will tell you, getting true viral reach is notoriously difficult to achieve. This is because creating an amazing video is not enough; you need to make sure it shows up at the right…

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How to Spot Email Scams
By OctaneGo, June 13, 2012

If protective programs like antivirus and firewall are becoming stronger with each passing day, so are the methods employed by cyber criminals. Despite the advance in digital technology, error in human judgment still remains the largest reason for the ubiquity and success of email scams and phishing attacks. Usually the stakes are small, but there…

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De-Coding the Secrets of Email Deliverability
By OctaneGo, June 6, 2012

As digital marketers, we have observed that sometimes, even the most innovative email marketing campaigns can be unsuccessful if the communication fails to reach the intended audience. That is, if deliverability is a problem. Using an email marketing platform (like Octane) ensures only that the emails are relayed from the service provider’s (ESP) server to…

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