Tips & Resources

How Brands Go Wrong on Social Media – Three Examples
By OctaneGo, September 27, 2012

If social media is replete with glowing case studies of how brands are extending their presence, there are also plenty of instances that shine as examples of caution against wholesale embarrassment. Here are three examples that highlight how carelessness on social media can quickly backfire. If you’re a business concerned about your social media presence,…

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Surefire Tips for Mobile Marketing
By OctaneGo, September 19, 2012

Smartphones and tablets have made deep inroads into the professional and personal lives of people; invariably opening up new possibilities for marketers in an ‘always connected’ digital world. But this world of mobile connectivity does not conform to the wisdom derived from the traditional marketing environment. This can perhaps explain why businesses often struggle to…

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Spam Traps: What they are and how to avoid them
By OctaneGo, September 12, 2012

Just as spammers set up devious schemes to trap unsuspecting people, ESPs and other organizations maintain sleuthing resources to smoke out the spammers. This is done through spam traps, which are real email addresses not owned by anybody anymore i.e. abandoned for years by users and reclaimed after deactivation by ESPs to use as spam…

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Smartphone Ecosystems – Should you choose Open or Closed?
By OctaneGo, September 5, 2012

One of the most recurrent debates in technology is about the extent of control: Should systems be open and collaborative, or should they be tightly controlled by a single entity that has a ‘clear vision’? In essence, it is what we today term as the debate between ‘open source’ and the ‘walled garden’ approaches. The…

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What is Crowdsourcing & Its Applications in India
By OctaneGo, August 29, 2012

Often experimental and deployed in small scale scenarios, the concept of ‘crowdsourcing’ has become more than a buzzword today; with stable business models emerging globally that are increasingly more productive than ever before. For the uninitiated, ‘crowdsourcing’ refers to taking help from a crowd externally to solve a problem, as opposed to the traditional idea…

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Email Deliverability and its Challenges
By OctaneGo, August 22, 2012

E-Marketing mailers have evolved drastically since the early days of plaintext messages. It’s now possible to create interactive campaigns and embed the power of social media right into your messages. But even with all the progress, the basic fundamentals of email marketing have remained constant – First among them; is to make sure that your…

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Cloud Computing :: A look at the future
By OctaneGo, August 16, 2012

Computing paradigms have always evolved with advances in technology and breakthroughs in research. Keeping in line with Moore’s law, modern computers are powerful, robust and increasingly mobile. Simultaneously, connectivity and data network bandwidth has reached unforeseen capacity and all these factors combined have lead us to witness the meteoric rise of cloud computing. Companies big…

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SEO – Game Over Or Here To Stay?
By OctaneGo, August 8, 2012

There are few things more hotly debated by digital marketers today than the usefulness and impact of Search Engine Optimization (SEO). On the one hand are those who swear by their ‘fool proof’ techniques of SEO, while on the other hand are those who think that the whole thing is just a waste of time….

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4 Tips for Creating Successful Mobile Campaigns
By OctaneGo, August 1, 2012

Every digital marketer knows the explosive viral potential of mobile marketing. If you play your cards right, it’s possible to engage millions of people almost overnight. But given how new the mobile space is, not many understand how the turf can be exploited creatively. Here are four surefire tips to give your mobile marketing campaigns…

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Patent Wars: Stagnation of Innovation & Rise of Litigation
By OctaneGo, July 25, 2012

Perhaps the original creators of patent laws had the welfare of innovators in mind, but modern businesses are using patents for altogether different purposes. On any given day there are at least a handful of news items covering new patent lawsuits or reporting the progress of existing ones. Google and Oracle recently locked horns over…

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