Tips & Resources

It’s that time of the year, Clean your list for Email Marketing success
By OctaneGo, February 4, 2015

Marketers are demanding more from their email marketing campaigns. No longer happy with 7% open rates, they want higher output and impact. Unlike the principal belief that low open rate is due to irrelevant content, this also happens because your email list doesn’t have the right email ids. Scrubbing your lists periodically can help you…

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Online Marketing Trends in 2015 – Voice of India Marketers (#VoIM)
By OctaneGo, January 13, 2015

This year India Marketers are shifting more towards mobile and websites for their marketing initiatives. Octane has released the 5th edition of its Annual State of e-Marketing India Study 2015 – The Digital DNA. This Study captures key trends on how online marketing in India has changed over the last 4 years (2011 – 2014)…

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How to monetize from your Opt-in database?
By OctaneGo, October 7, 2014

Have you spent a good amount of your time converting your website’s visitors into subscribers? If yes then now it’s time to make some profit out of it! With the ISPs getting stricter and consumer getting smarter by the day, it’s not very easy to spam and fool consumers.  A targeted opt-in email database is…

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Gmail Decoded
By OctaneGo, September 10, 2014

The past faced change has thrown newer challenges for marketers. One can say it has been a roller coaster ride for both marketers and consumers and finally the dust is settling down. This blog tries to address such changes and may be seen as a mid-year round up of Gmail changes for you. We are…

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Google becomes more Action Packed
By OctaneGo, August 1, 2014

Google has done it again! Here comes Gmail’s ‘Action Buttons’. Gmail’s Action Buttons allows a user to take action on an email before opening it. For instance you receive an invitation to attend an event; a button will appear at the end of the subject line of that email in your inbox that will say…

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Introducing DMARC
By OctaneGo, May 15, 2014

Email marketing is one of the most successful channels of customer engagement and ROI. It is used by marketers across the globe to send millions of emails daily under the umbrella of promotional, transactional and Newsletter campaigns. Therefore, it sees a lot of bad actors trying to bombard users with emails by using domain addresses…

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Heartbleed – OpenSSL Vulnerability
By OctaneGo, May 5, 2014

OpenSSL is a global open source encryption code which is followed by all the websites across the world, that encrypts data and flow it securely across servers. The 2012 version of OpenSSL had a bug also known as the Heartbleed vulnerability, which was found by Google’s Security Analyst Neel Mehta. The solution (CVE-2014-0160) of the…

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Gmail’s Feedback Loop and Unsubscribe Link
By OctaneGo, April 23, 2014

Gmail is always up to the task of making its user’s experience safer and better. Following this path, Gmail has recently come up with two new features that intend to reduce the number of complaints against unsolicited emails by users by giving them an opportunity to unsubscribe to mailers easily. The first feature is an…

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Effective Ways to Use Preheader in your Email Campaigns
By OctaneGo, April 4, 2014

A preheader is the text that is displayed along the subject line when you see a mail in your inbox. When you open the mail, a preheader is present below the subject line and above the text of the actual mailer. It provides more information to the subscriber about the mailer, which may prompt a…

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The Effects on Email Marketing as Google Starts Caching Email Images
By OctaneGo, December 20, 2013

Just when email marketers had started to understand the impact of the changes Google had made to Gmail with the inbox tabs, there is another change that has struck the email marketing world like a bolt of lightning. So what has Google done now? Is it good for our campaigns or bad? Well let’s try…

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