Tips & Resources

Claw the unconquered-SEO
By OctaneGo, May 26, 2017

There’s no point of mumbling around the topic, let’s just address the elephant in the room-SEOs. The internet is flooded with all sorts of fishes and we did some fishing to find out the right salmon for you my friend! So what is SEO? “Search engine optimization” is a very fancy term for a very…

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All about Autoresponders!
By OctaneGo, May 25, 2017

What are Autoresponders and why are they used? Autoresponders are pre scheduled emails; these can be a single email or multiple emails in a series. Such responders are triggered post an action by a customer and is used to target, engage and convert visitors to your website. Where should you use an Autoresponder? The key…

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3 tips to measure the success of your Email Marketing campaigns using Google Analytics
By OctaneGo, May 18, 2017

Do you own a website and despite your numerous efforts there is no significant rise in the number of sessions or signups? Do you want to drive more traffic to your website? We are here at your rescue. Here are 3 excellent tips which will sweep away all your problems: 1. UTM codes can save…

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How to do spam testing?
By OctaneGo, May 1, 2017

Spam issue occurs due to fault in content which includes subject line, ‘From address’, html content or plain text content and domain name. If you are facing spam issues then you should definitely try the following methods to ensure that your emails land in the Inbox. 1. Using the TEST method: Add the word ‘TEST’…

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It’s that time of the year, Clean your list for Email Marketing success
By OctaneGo, February 4, 2015

Marketers are demanding more from their email marketing campaigns. No longer happy with 7% open rates, they want higher output and impact. Unlike the principal belief that low open rate is due to irrelevant content, this also happens because your email list doesn’t have the right email ids. Scrubbing your lists periodically can help you…

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Online Marketing Trends in 2015 – Voice of India Marketers (#VoIM)
By OctaneGo, January 13, 2015

This year India Marketers are shifting more towards mobile and websites for their marketing initiatives. Octane has released the 5th edition of its Annual State of e-Marketing India Study 2015 – The Digital DNA. This Study captures key trends on how online marketing in India has changed over the last 4 years (2011 – 2014)…

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How to monetize from your Opt-in database?
By OctaneGo, October 7, 2014

Have you spent a good amount of your time converting your website’s visitors into subscribers? If yes then now it’s time to make some profit out of it! With the ISPs getting stricter and consumer getting smarter by the day, it’s not very easy to spam and fool consumers.  A targeted opt-in email database is…

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Gmail Decoded
By OctaneGo, September 10, 2014

The past faced change has thrown newer challenges for marketers. One can say it has been a roller coaster ride for both marketers and consumers and finally the dust is settling down. This blog tries to address such changes and may be seen as a mid-year round up of Gmail changes for you. We are…

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Google becomes more Action Packed
By OctaneGo, August 1, 2014

Google has done it again! Here comes Gmail’s ‘Action Buttons’. Gmail’s Action Buttons allows a user to take action on an email before opening it. For instance you receive an invitation to attend an event; a button will appear at the end of the subject line of that email in your inbox that will say…

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Introducing DMARC
By OctaneGo, May 15, 2014

Email marketing is one of the most successful channels of customer engagement and ROI. It is used by marketers across the globe to send millions of emails daily under the umbrella of promotional, transactional and Newsletter campaigns. Therefore, it sees a lot of bad actors trying to bombard users with emails by using domain addresses…

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