Observations & Answers

Social + Email: Synergies for e-Marketing
By OctaneGo, May 2, 2012

The fact that email marketing works is demonstrated beyond any doubt by its strong and growing adoption. However, digital marketers also feel—quite correctly—that a campaign launched purely through email can take time to get off the ground. This is why the new trend of ‘social + email’ is catching up fast as companies realize the…

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Why is that Email Spam? Ask Gmail!
By OctaneGo, April 18, 2012

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is also going to tell you why it thinks a particular message is spam. Spam – As explained by Google The Gmail…

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Mobile is the new Inbox
By OctaneGo, July 6, 2011

It is 8:30 AM and my alarm rings on my Blackberry. Along with the irritating alarm tone, the LED continues to flash. And flash it shall till I haven’t read all the emails from the previous day. I don’t have the time to boot my laptop as the clock clearly tells me I am LATE…

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